Reach Out and Touch Someone

I lost my cell phone today. 

Not really lost it. It was found in a restaurant in Michigan. Fortunately, a very kind and nice person  (Mr. Jim Selke from Classic Lanes) is trying to get to FED Ex as we speak to get me my phone by tomorrow.

I am sure that some of you have experienced the feeling of being suddenly “phoneless” and completely unconnected. For almost 99% of my dear readers, I expect that you count on your phone not just for business, but to instantly stay connected with friends, families and, of course, to use the myriad of applications that can inform, entertain and make us more productive every waking moment of the day.

Without it, we are disconnected; disoriented and discombobulated.

At least that’s how I feel right now.

Now if I look at this as a learning experience I can say that I have learned that I need a beeper whenever my phone is more than 10 ft from me. That’s my first thing to buy. Secondly, I need to not try to be in three places at once, (in a meeting, on the phone, on the computer).

I guess our customers feel some of this technology overload as well, but yet they  probably also feel lost when they are involuntarily out of touch.  To make matters worse, they also feel that every time their phone rings and an unrecognizable number comes up on their home phone or cell phone after 7pm, they tune it out because they know it is a sales call. Pure and simple.

So here’s what I propose.

Instead of sending that email blast out or dumping another Facebook post, why not just call your best customers, league friends and just say HI. Call from your home or office phone.  No high tech stuff, just a, “how ya doing” and hope to see you around the bowl soon”.

Make 50 or so calls; if no answer, leave the message on the answering machine if you have to. No sales hype. No offers. No message about a league officer or team captain meeting.  Just a good old fashioned “HI”

Call your friends and acquaintances… the old fashioned way.
Reach out and touch someone.

I bet they will appreciate it more than you can imagine.

p.s.  The irony of sending this blog out via digital media is too good to believe. Laugh. IT cleanses the soul.

About Fred Kaplowitz
Marketing is in my DNA. I love to solve problems and meet challenges head on and I have successfully produced results for hundreds of clients. I love what I do and love helping to make my clients more successful and happier. I am a husband and father, consultant, a coach, a teacher, a motivator, a copy- writer, and a speaker. I look forward to working with anyone searching for a proven methodology out of mediocrity. May I assist you in taking your business to the next level. Please call me now @ 516 359 4874 to review your business goals and strategies.

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