For most of us, we define ourselves by our limitations. 
For the Steve Jobs types of the world, they define themselves by their dreams and aspirations.
Have we fallen into a pattern of limiting ourselves?
Is getting to “even to last year” good enough?  Is having 50 more bowlers a success?  Or is getting to 90% of capacity what you dream about?
Is doing $1900 on a Saturday night and beating last year by $150 a good (limiting) goal or is having 29 out of 32 lanes filled, kicking off $200 per lane per night your dream?
Do we view open play as another “price cut” program or have we positioned it as a “unique experience” that deserves and warrants a better price?
Is it limitations you want? Or dreams?
Recreate or reinvent or reinvigorate or revolutionize and then release the dream you once had.
Start now. With this new league season. 
About Fred Kaplowitz
Marketing is in my DNA. I love to solve problems and meet challenges head on and I have successfully produced results for hundreds of clients. I love what I do and love helping to make my clients more successful and happier. I am a husband and father, consultant, a coach, a teacher, a motivator, a copy- writer, and a speaker. I look forward to working with anyone searching for a proven methodology out of mediocrity. May I assist you in taking your business to the next level. Please call me now @ 516 359 4874 to review your business goals and strategies.

1 Comment on Definitions

  1. Oh Freddie…. Been dreaming for years.

    In this day and age, sometimes, it is simply a success to breakeven.

    One of the gifts of just "holding our own" is the creativity developed when you are scared. We have become big dreamers and that is why we are holding our own. If customers stop moving out and the economy improves I will be excited to see the results of all of our new programs.

    I applaud the vision you hold forth. But, right now for us, the key word is "persistence". Don't give up!! We all keep plugging away and hopefully we will see the dividends of a future in our industry and in our own little bowling alleys in our own little towns.

    Keep spurring us….. Yours, Wood

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