Are You There Yet?

Creativity comes from the strangest places and from the strangest circumstances.
Or as the old saying goes, “Necessity is the mother of invention.”
In lower Manhattan as residents found themselves in the dark, they all found that they were without their mandatory issued Android or Apple cell phones, iPods, iPads, and laptops, which of course need power.
Some hiked uptown with their electronic gear to find a friend with power, a Starbucks, a restaurant or even a bank to plug into. 
One guy, probably an engineer type (with a marketing mind), figured out how to hook up a bicycle to power a generator to drive a bunch of extension cords which people could use to power up their devices.
One woman, probably a strategic thinker (with a marketing mind) brought her grill down to the streets. Others followed suit and pretty soon a line of people were cooking food for the neighborhood they would have had to throw out.
It’s amazing what we can do when we have to.
Are you at that point yet?
Because if you are then you are one step closer to your best innovation and creative idea. Yes!
On one other note, please run a fundraiser for the folks living in Staten Island, Long island and the Jersey Shore. Contribute it to the American Red Cross.  Your customers will applaud you and enhance your brand.

Besides, giving back is what its about isn’t it?
About Fred Kaplowitz
Marketing is in my DNA. I love to solve problems and meet challenges head on and I have successfully produced results for hundreds of clients. I love what I do and love helping to make my clients more successful and happier. I am a husband and father, consultant, a coach, a teacher, a motivator, a copy- writer, and a speaker. I look forward to working with anyone searching for a proven methodology out of mediocrity. May I assist you in taking your business to the next level. Please call me now @ 516 359 4874 to review your business goals and strategies.

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