Creativity comes from the strangest places and from the strangest circumstances.
Or as the old saying goes, “Necessity is the mother of invention.”
In lower Manhattan as residents found themselves in the dark, they all found that they were without their mandatory issued Android or Apple cell phones, iPods, iPads, and laptops, which of course need power.
Some hiked uptown with their electronic gear to find a friend with power, a Starbucks, a restaurant or even a bank to plug into.
One guy, probably an engineer type (with a marketing mind), figured out how to hook up a bicycle to power a generator to drive a bunch of extension cords which people could use to power up their devices.
One woman, probably a strategic thinker (with a marketing mind) brought her grill down to the streets. Others followed suit and pretty soon a line of people were cooking food for the neighborhood they would have had to throw out.
It’s amazing what we can do when we have to.
Are you at that point yet?
Because if you are then you are one step closer to your best innovation and creative idea. Yes!
On one other note, please run a fundraiser for the folks living in Staten Island, Long island and the Jersey Shore. Contribute it to the American Red Cross. Your customers will applaud you and enhance your brand.
Besides, giving back is what its about isn’t it?