Fred’s Marketing Rule of Repetition states: “You must build familiarity then credibility and, then when you send your offer, it becomes meaningful.”
Please remember while you may think about bowling every waking minute, your prospect probably doesn’t even have you on his radar screen or on the top of his consciousness. (That’s our fault as an industry for letting YOU down).
Here are some other things you are up against:
- Your prospect are bombarded with many other offers. Maybe bombarded is to soft; how about “Atomically Bombarded”?
- Your prospects have not yet made a decision in your favor. Some prospects need more time to make a decision, thus the longer they procrastinate the less your offer stays with them.
- The timing of your offer may be bad for a particular prospect. You offered this great deal on Saturday days, but this prospect works this month on Saturdays. Next month she is off. Will you send it again?
And that’s my morning marketing rant…for today 🙂