Fred’s Marketing Rule of Repetiton

Do you expect ONE email to bring you hundreds of new customers for whatever event it is your promoting?

Heck, ONE doesn’t even buy you one awareness note!!!

Fred’s Marketing Rule of Repetition states: “You must build familiarity then credibility and, then when you send your offer, it becomes meaningful.”

Please remember while you may think about bowling every waking minute, your prospect probably doesn’t even have you on his radar screen or on the top of his consciousness. (That’s our fault as an industry for letting YOU down).

Here are some other things you are up against:

  • Your prospect are bombarded with many other offers.  Maybe bombarded is to soft; how about “Atomically Bombarded”?
  • Your prospects have not yet made a decision in your favor.  Some prospects need more time to make a decision, thus the longer they procrastinate the less your offer stays with them.
  • The timing of your offer may be bad for a particular prospect.  You offered this great deal on Saturday days, but this prospect works this month on Saturdays. Next month she is off.  Will you send it again?

And that’s my morning marketing rant…for today 🙂

About Fred Kaplowitz
Marketing is in my DNA. I love to solve problems and meet challenges head on and I have successfully produced results for hundreds of clients. I love what I do and love helping to make my clients more successful and happier. I am a husband and father, consultant, a coach, a teacher, a motivator, a copy- writer, and a speaker. I look forward to working with anyone searching for a proven methodology out of mediocrity. May I assist you in taking your business to the next level. Please call me now @ 516 359 4874 to review your business goals and strategies.

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