If you’re a bowling proprietor all you can do is wait for it to cool down atr night, then fire off an email about 630pm saying how blamed stinken’ hot it was today and you deserve some cool fun in the summertime tonight.
Maybe even talk about the hottest days in your community for this date; what was the record high and record low. Maybe research a human interest story about the heat; did someone do a good deed and rescue someone?
Did someone get their family to the local swimming hole and let them tell you how much they are enjoying it, but are planning to go bowling at your center tonight.
Maybe take your camera out and interview people about the heat.
Send out an email and invite people to tell about their best or worst “hot day story.”
Then invite people in for your cosmic bowl and offer them a free pizza when they bring 4 or (5) people
Who knows?. You just might get some business.