“The Numbers Is The Numbers.”

Lots of my clients are very good with the numbers. They are constantly reviewing,  measuring, from a multitude of angles, including lineage by type, by time, by weekend, weekday, night, day, shift, revenue per game,  food and beverage revenue per game, shoe rental income per game and number of clicks on Facebook, websites, coupon redemption, payroll percentages, shoe rental to open play ratios and on and on. Some even measure revenue per square foot.  
Other clients measure revenue in more of an “overview way” they know the numbers, but they don’t delve as deeply s group number one described above. Instead they spend their time creating a better bowling experience.
In my humble opinion, organizations that do NOTHING BUT review numbers are hard pressed to make creative breakthroughs. 
Because they’re so busy measuring and tallying and dividing and multiplying, there is no room in their day for experimentation and testing ideas.  Even if they should come up with a great idea, it would have to run the gauntlet of “review and measure”.  Rarely, if ever do these ideas survive.  That’s why there are so few companies called “Apple”, “Google” or “Facebook.” 

Numbers review is great. I am all for it, but please give creativity a chance to fail. Because if you are not failing, you will never have a success and a breakthrough.  
And that would be a shame.
About Fred Kaplowitz
Marketing is in my DNA. I love to solve problems and meet challenges head on and I have successfully produced results for hundreds of clients. I love what I do and love helping to make my clients more successful and happier. I am a husband and father, consultant, a coach, a teacher, a motivator, a copy- writer, and a speaker. I look forward to working with anyone searching for a proven methodology out of mediocrity. May I assist you in taking your business to the next level. Please call me now @ 516 359 4874 to review your business goals and strategies.

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