Been moving around the country since the new year and talking to lots of proprietors. One of the topics that came up, during the course of our conversations, was the subject of “awareness.”
“Fred, one proprietor said to me, “we just aren’t visible. Bowling has no awareness.” I agreed. Another proprietor said to me: “People just don’t think about us; they don’t think about bowling”. Again, I agreed.
And then it hit me. We’re looking at the wrong end of the problem. It’s not more awareness we need.
We need to do something so cool, and so outrageous that our community of followers starts to talk about us and that creates awareness.
What if I rolled a bowling ball down the length of US 95 in an attempt to set a new Guinness Book of Records.
Would that be outrageous enough to get our followers to talk about us so much that other people, who don’t follow us would become aware of bowling?
Yeah, I think it would.