Summer sunburn vs. Bowling

Sometimes we struggle to put art and copy together to create the best communication possible; to get our point across and, of course, to sell something.

We seek art that is captivating, makes a bold statement and uses as few words as possible.

It’s either my Earnest Hemingway mentality of getting a sentence down to as few words as possible or my billboard mentality.

If you cant say it in  seven words or less, don’t bother.

Pint ads are that way too.

Here’s a design I found that I thought was brilliant.

Although I might have used a human being with a painful sunburn.

It makes a point in a way that is really different and attention getting.

And its memorable.

It would be great copy on your outside sign or on a banner inside of the center

Or a tag for every summer flier you develop.

And as a stand alone, it rocks.

About Fred Kaplowitz
Marketing is in my DNA. I love to solve problems and meet challenges head on and I have successfully produced results for hundreds of clients. I love what I do and love helping to make my clients more successful and happier. I am a husband and father, consultant, a coach, a teacher, a motivator, a copy- writer, and a speaker. I look forward to working with anyone searching for a proven methodology out of mediocrity. May I assist you in taking your business to the next level. Please call me now @ 516 359 4874 to review your business goals and strategies.

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