Getting Unstuck

Without a doubt, you worked hard to get your bowling center to where it is today. 

Between building and modernizing the physical plant, to maintaining the mechanical and electronic equipment as well as daily maintenance, you have used those skills to get your center to where it is today.

But those skills, now finally sharpened and you can probably do in your sleep, are NOT going to be the thing that takes your bowling center to the next level. 

Of course you needed special skills to recruit and retain league bowlers in the “traditional model” which today seems somewhat easier, but those same skills aren’t really what you need to actually build your company from here forward.

So what do you do, if you agree with this hypothesis?  

First you build a strategy for your center that is more in tune with today’s customers and you focus on the work and the tactics to get it done; to work on the stuff that others won’t or can’t do until it gets done.

And when the time continuum gets crunched and confused and you feel yourself slipping back into old habits, slap yourself until you realize that these old habits are exactly the opposite of what you need to be doing.

Because the very thing that got you here is exactly what everyone else is doing and if that’s what it took to get your business to the next level, no one would be stuck where they are.

Start learning new methodologies. Take more courses, read more books, attend more seminars, hook up with people from your industry and other related industries (like restaurants, hotels, casinos, theme parks, etc) you can learn from and find ways to test programs and try different tactics until you start to see your center moving to the next level.  

You may even find that you need to create a different “model” for your center.  If that is the case, go visit successful centers who have made that switch.

Or you’ll be stuck where you are wondering what to do.  And that’s not a happy place.
About Fred Kaplowitz
Marketing is in my DNA. I love to solve problems and meet challenges head on and I have successfully produced results for hundreds of clients. I love what I do and love helping to make my clients more successful and happier. I am a husband and father, consultant, a coach, a teacher, a motivator, a copy- writer, and a speaker. I look forward to working with anyone searching for a proven methodology out of mediocrity. May I assist you in taking your business to the next level. Please call me now @ 516 359 4874 to review your business goals and strategies.

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