Solve The Problem First. Then Worry About The Price

According to PEW Research, women now comprise 50% of the workforce. 

70% of Moms now work outside of the home and work an average of about 25 hours and of these women, 40% are the SOLE earner of the household

Twenty years ago, 50% of Moms worked outside of the home and averaged just 15 hours per week.

Yet, Mothers today spend MORE time with their kids than they did in the 1960’s and still do almost two-thirds of the chores associated with “second shift”, meals, taking kids to the doctor, cleaning etc.  

Yet women now have three (3) hours less of LEISURE time than Dads while Dads actually have three (3) hours more.

So Mom is more stressed out, more tired and maybe a little more concerned about “just relaxing and enjoying herself and her family”.  Maybe even feeling a little “guilty” about not spending enough LEISURE time with her children and husband. 

Knowing this issue, doesn’t it make sense to sell family time bowling or stress free time or weekend rock out instead of $1 games that you only sell anyway to existing customers and as a surprise to customers who just walked in?

Of course it does. So what do you do?

Solve a problem. Make someone feel good about your product. Bring some joy to the target audience and they’ll come back again and again…regardless of price.

Then whatever problem you are saying you can solve; here’s headline:
Not Spending Enough Fun Time With Your Family” We Understand. We Are Parents Too.”

Now explain how you can solve this problem. 

And then, for “*^+”s  sake”, please tell someone about it; your existing open play bowlers, your Kids Bowl Free Moms, your schools and don’t forget TV. Cable is less expensive today on a per thousand basis than ever before. As much as you hear about social media, TV is still the big gorilla in the room. 

Use it as a schedule or combine it with banner ads, pre roll digital ads and in subscriber media. If this is all Greek to you, call your cable ad person and speak to her. 

Then send me the proposal she sent you and I’ll be happy to analyze it FREE.

It’s my way of getting you and the bowling industry to stop being INVISIBLE…because given the lack of media exposure about bowling, we will get sicker, less visible and painfully shrink away.  

If you think I’m being facetious about price, tell me why some centers get $75 for a simple Pizza Pins N Pop program. 

Mostly because it’s delivered warm, delivered passionately and with delivered with the desire to make the customer feel like a rock star.

You can do this.  I know you can.

About Fred Kaplowitz
Marketing is in my DNA. I love to solve problems and meet challenges head on and I have successfully produced results for hundreds of clients. I love what I do and love helping to make my clients more successful and happier. I am a husband and father, consultant, a coach, a teacher, a motivator, a copy- writer, and a speaker. I look forward to working with anyone searching for a proven methodology out of mediocrity. May I assist you in taking your business to the next level. Please call me now @ 516 359 4874 to review your business goals and strategies.

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