You’re still doing it.
You’re still sending me emails that tell me about a new league, about the need for teams, about your Tuesday night special or about your kids sign up days. You’re still using your email and Facebook like its free direct mail.
It’s not and you’re paying a heavy price with more opt outs every day, fewer people signing up for your “newsletter and fewer people even opening your email; under 12% or lower is the national average; that’s less than 1 out of 8 people even open it. .01% click thru to your site!
Want to know why your numbers are so low? It’s because you are not sending them meaningful content; information that HELPS THEM, NOT YOU. Educational information that HELPS THEM, NOT YOU.
Stop selling and start educating. Find the problem and fix it. And you do it by making an emotional connection.
Here Is An Example of What I Am Talking About:
“Did you know that less than one in 7 American households eat dinner together at least twice a week. That’s kind of sad when families can’t get together and share ideas, get help with problems or just be with each other for some emotional support.
We know families that have recognized this and even make a date; at least once or twice a month they hold a family meeting and everyone HAS to be there. No excuses. Maybe it’s a Sunday night or a Friday after the work week. Whenever it is, there has to be a good time to get your family together. We’re Happy Lanes right her in your home town and we would be glad to set aside a place and a time at your choosing for your family to get together and share the good times of bowling together.
Unlike a movie or playing video games, everyone can have plenty of time to sit around and talk about whatever they feel like all while enjoying America’s tenpin game. Look us up at www.HappyLanes.com
and stop by for some family time…and make some memories”… and of course you add the obligatory family picture of people laughing and hugging, because that’s what you want your audience to believe they will get at your center….not that they got cheap bowling at 99 cent game!!!!!!!!”
They can get that anywhere!!!!!!!!
See, I didn’t try to sell you. I recognized your problem. I didn’t assume that you were interested in MY product. I recognized your problem and tried to connect on an emotional level.
Did I succeed?
You tell me