It’s Beginning to Feel A lot Like Christmas

It’s beginning to feel a lot like Christmas for a lot of folks and that means more time with families and friends, more travel, more sleepovers, preparing dinners, going to dinners, more football games and TV watching, going to the movies and even going…bowling. YAY!
I know I have talked about this in the past, but it is during the next 4 weeks, that your business should see a lot of traffic.  
However, recent research has shown that these upcoming Fridays and Saturday days and nights are not as good as they once were simply because, for those people who are not celebrating at your bowling center, more people are having holiday parties at home or at other venues like restaurants, hotels and country clubs.
Your challenge is how to bring these people in either after their weekend party or during the week.
Here are two ideas to think about.

Become the “After Party” Place.  

Whole industries have grown out of this phenomenon. After the Sweet 16, the Bar Mitzvah, the Graduation Party, the Quintecera  party (hope I got that right) a whole other informal party takes place.

Here’s a sample headline:  “After The Party, the Real Party Happens at Happy Lanes” 

So why not develop an after party package that includes light food snacks, beverages and of course great cosmic bowling, music, lights and your choice of your favorite music. 
Send this information to your 15 to 35 year olds.  
Price it between $9.95 and $19.95 – depending on what types and quantity of food you offer, demographics of the market and any competitive pressures. 
You will have to stay open later, even though your alcohol service goes down at 2am or so. Communicate it on your website, via Facebook and cross promo fliers in other noncompetitive retail outlets like, hair salons, nail salons, clothing stores, shoe stores and hardware stores. 
Offer a $X off admission to the after party, complements of your promotional partner.  If you live in an inexpensive radio, look at that as a medium to reach the 15 to 34 yr. old market…but do it quickly.
Become the “Family and Friends End of The Year Party Place”. 

Encourage families and friends to go bowling weekdays, weekend days any time from now thru the end of the year, but especially during the week between Christmas and January 4th(schools go back in session January 5th).  

Here’s a sample headline: “Holiday Family and Friend Memories You Will Never Forget Start at Happy Lanes.”

You can also turn this into a fund raiser and give $X back to the school as a way to raise money for their cause.
Create a simple 9 pin no tap bowling program, offer various food packages (maybe the same ones you have been offering for your company parties) or scale it back to just pizza, wings, hamburgers/ sliders etc. 
Price it on a per lane basis for two hours of bowling and shoe rental. Then offer the food as optional packages.  Every team gets a photo of their group that you frame in a semi-gloss cardboard frame suitable for autographing.  
Email promotions go to your KBF Moms or if you have a good relationship with schools, distribute your flier in schools. Local businesses – work places- YMCA’s, Libraries would also be good places to distribute information.
I know it’s a little late to get this going, but I know that if anyone can do it, my subscriber centers can get this together faster than anyone…by Friday at noon.  What do you think?

About Fred Kaplowitz
Marketing is in my DNA. I love to solve problems and meet challenges head on and I have successfully produced results for hundreds of clients. I love what I do and love helping to make my clients more successful and happier. I am a husband and father, consultant, a coach, a teacher, a motivator, a copy- writer, and a speaker. I look forward to working with anyone searching for a proven methodology out of mediocrity. May I assist you in taking your business to the next level. Please call me now @ 516 359 4874 to review your business goals and strategies.

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