You’re So Good, You’re Boring

Before getting started on this blog, I wanted to post a few responses from several of my readers to my “Offense vs. Defense” blog of last week.  Thought you would be interested in their comments, among a dozen others or so.

“Fred, I think this was one of your most educational and articulate posts yet.  However, I think you left out one management failing that is a combination of the two.  There are many managers who talk about offense and solicit new ideas but never make a decision until they have “more information”.

Or, they try a new idea but give it up after a short period of time before it has a chance to be measurable because “it didn’t work”.  In this way, they never have to face the changes in the industry or in the market.

One of the challenges facing the bowling industry is the lack of management training.  I would encourage additional future posts that make people think through some of their basic assumptions in their management style.  Good work.”
Sincerely, Ken Paton

This one should be framed! The bowling business is a great one!  When we have some group events and corporate parties, we hear the same thing “I forgot how much fun bowling is”. You are correct–we need offensive players to create and execute ideas on how to drive traffic!  As we used to say at Brunswick…” most everyone loves to bowl—our job is to keep it Top of Mind.” Nice work, Fred.”
Regards, Tom Funk


I am so tired of the negative Nancy. While everyone has challenges complaining about them won’t change things. We need to take action.

They say league bowling is dead. Our 32-week leagues are up 11% this year. They say even is the new up when it comes to open play. We are up 42% for September and October. They say the chains are killing the snack bar and restaurants inside bowling alleys. We are up 26% for September and October.

Yes, all my employees know about it, celebrated it at our last employee meeting and take pride in it because I let them know they are the main reason for things going so well. Your best investment will always be training. Attend webinars and seminars, take BPAA on-line courses, join Focus on Results, and read blogs like this one…then pass what you learned down to them.   Only mushrooms grow in the dark. Keep your staff informed”.
Thanks, Fred, Lew Simms

Here’s The Real Blog for Today

You’re So Good, You’re Boring

searchI’ve been in your center. It’s sparkling clean, systemized, procedurized, customer servicized and predictable as the sun rising in the East and setting in the West.

In fact, you’re so good, so predictable that after going to your center 3 or 4 times, I think I’ll try something different.

Want to know why?

Because your center is utterly boring. Nothing surprises me. Nothing excites me anymore.  Your people all have the same smiles, the same predictably canned answers and the oh so familiar, “Thanks for coming –hope to see you soon answers.”

When are you going to get back to being unpredictable? Because the people who set the trends, the people who care are those that live on the edges are drawn to the idiosyncratic nature of a place or product; to its unpredictability, to what can be customized or tweaked…sometimes even the things that might not even work 100%

Anybody remember why you bowled in the Petersen?

About Fred Kaplowitz
Marketing is in my DNA. I love to solve problems and meet challenges head on and I have successfully produced results for hundreds of clients. I love what I do and love helping to make my clients more successful and happier. I am a husband and father, consultant, a coach, a teacher, a motivator, a copy- writer, and a speaker. I look forward to working with anyone searching for a proven methodology out of mediocrity. May I assist you in taking your business to the next level. Please call me now @ 516 359 4874 to review your business goals and strategies.

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