Memorial Day came in this year kind of like a slow whisper, more than a large bang. Yes, it was a three day holiday, but no one really seemed to make a big deal out of it.
Just like bowling.
It’s there. It’s fun. It’s competitive. It’s a good place to take the kids when for a birthday party. Or when it rains or snows. It’s even good for a company party or team building event. And it’s great for a fund raiser.
Besides, some of these new bowling alleys are cool…with good food. But yet, nobody really pays attention to it or covers it on the sports pages or on “Entertainment Tonight.”
It’s just kind of there.
You may think that with the advent of Facebook and emails that you’re doing more advertising than ever. To some degree you are, but less than 12% of your emails are being opened and of those people that opened your email, less than 1% of them are going to your website to get more information.
That’s a lot of work to get 1.2 people out of 1,000 to visit your website. You might even do better with old fashioned direct mail.
Or you might get more involved in the community and work on various projects, do fundraisers, work for social causes you believe in, or run for office and become a vital part of contributing to your town. People will notice. People will see what you’re doing. Then you can advertise. Then you can send out emails or make “robo” calls or anything else you want to do that makes marketing sense.
And then more people will listen to your message BECAUSE THEY KNOW YOU AND TRUST YOU
Build trust first. Advertise second