Training Wheels

Sometimes it’s easier to teach a kid to ride a bike by NOT putting training wheels on the bike. In the short run, it gives the child a false sense of security. In the long run, it may actually make it harder for the child to transition to learning to ride without the training wheels.

Just start him/her out without the training wheels and see where it goes. Of course, you will use the utmost caution and hold onto the seat or handlebars until the child gets a sense of balance and keeps pedaling to stay upright.

Same is true of your marketing.

You just have to begin. Start a new program. Run an employee contest. Get your discipline into posting on Facebook every day. Get an employee suggestion box for new ideas. Do an open play program that you have never done before and actually promote it outside of the center. Host an open house for Human Resources people in your area. Call back last year’s company party organizers to book a holiday party this year. Contact fundraising organizations to get them going on a pre-holiday fund-raiser. Or any other revenue generating idea you have.

You don’t need training wheels.

You just need to do it.

Starting now!

About Fred Kaplowitz
Marketing is in my DNA. I love to solve problems and meet challenges head on and I have successfully produced results for hundreds of clients. I love what I do and love helping to make my clients more successful and happier. I am a husband and father, consultant, a coach, a teacher, a motivator, a copy- writer, and a speaker. I look forward to working with anyone searching for a proven methodology out of mediocrity. May I assist you in taking your business to the next level. Please call me now @ 516 359 4874 to review your business goals and strategies.

Leave a comment

Your email address will not be published.