What I Learned About Marketing from 19th Century NYC History

imagesI was reading “The Island in the Center of The Universe,” a history book about old New York City. One particular chapter focused on the early 19th century and how merchants would sell their wares in the street or in small sheds (the precursor of stores).

At that time, all they needed to do was show their wares, tell a story about how their product was made or grown.

Quality was demonstrated, usually by offering the prospect a sample, and trust was earned. It was easy.

Fast forward to the 20th century and we moved into a telling society. We bought radio, TV and billboards advertising. Newspaper ads too. And we told the customer about the benefits and features of our product. Advertisers even exaggerated. There was really no way to “test their truth.” So advertisers just kept telling and selling.

With the advent of the digital age, everything changed.  We could find out facts about products and services, read reviews, check facts and make our own decisions.

Yes, we have come full circle. We now need to tell honest and authentic stories, prove quality, give out samples (“freemiums” anyone?) and gain trust.

What story are you telling?

Funny how things work like that

About Fred Kaplowitz
Marketing is in my DNA. I love to solve problems and meet challenges head on and I have successfully produced results for hundreds of clients. I love what I do and love helping to make my clients more successful and happier. I am a husband and father, consultant, a coach, a teacher, a motivator, a copy- writer, and a speaker. I look forward to working with anyone searching for a proven methodology out of mediocrity. May I assist you in taking your business to the next level. Please call me now @ 516 359 4874 to review your business goals and strategies.

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