People Don’t Buy What You Do. They Buy Why You Do It
He begins his talk by asking why Apple is so much more innovative than other computer companies; why did the Wright brothers become the first to fly when so many other people were better funded, had more human resources and still didn’t achieve flight first
Why did Martin Luther King become the leader of the Civil Rights movement when so many other people were better known, had written more and spoke more? So why MLK?
The reason, Simon says is because “people don’t buy what you do, people buy WHY you do it.”
Click here to watch to Simon Sinek’s TED talk.
It will be the best 17 minutes you’ve spent this year.