I speak with many proprietors during the week and invariably the conversation turns to digital media and emails, open rates and click throughs, pay per clicks or AdWords, Facebook posts, Facebook, Twitter, Instagram and Linked In; all of them asking what the best way to do it. What combination works best?
First, there is no best way. And it always depends on the message and to whom you are going to market your product
Let’s back up from a second and realize this one glaring fact.
MOST PEOPLE DON’T READ!
In fact, the reason they open their email is to see what to delete; not what to read. Think about what YOU do,
So with that in mind, the only choice you have is to engage with people who choose to engage with you. Your question might be: “How do I find them?”
It’s not that hard.
Go to your Google Analytics and see who opened up your last email. They may not have clicked to your page, but those 10% to 12% of the audience you mailed to choose to ENGAGE with you. And another 2% to 5% just might go to your landing page
They are the people you should turn around and remarket another offer on the same product. If you do it right, there is a chance that those people who actually READ will spread the message by word of mouth.
Doesn’t it make sense to find people who are engaged and have bought from you in the past so they will buy again and more importantly, tell their friends?