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You have a clear understanding of what specific audiences you are marketing to for the next 3 month marketing cycle.
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Each member of your staff understands his/her position and what they need to do. They also understand that bonuses and incentives are based upon achieving center AND individual goals.
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You have timetables and budgets and meet with key staff people at least twice a month to see if projects are on schedule and to offer assistance and coaching to those team members who have run into obstacles.
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You are always updating and hiring staff; replacing your C and D players with new and hopefully A and B players.
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You have a monthly Facebook schedule and email schedule prepared one month in advance of implementation and includes posts and ads.
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You are actively creating “experience” moments in center and constantly communicating these moments via social media.
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You are always, always evaluating your programs and asking customers what programs they like and what programs they think they would like to see.
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You, formally and informally, seek employee input without judgement and listen carefully as to how to improve the delivery of your programs.
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You constantly seek to upgrade your content and graphics in your communication process.
Are you missing any of these “nails?”
Call me. I always have more creative and innovative nails (516) 359-4874
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