You’ll Be Unhappy If You Miss This

You know and I know that summer is coming and we have spoken about the different strategies you can employ to ensure a profitable summer.

Maybe you have chosen one of those strategies and are pursuing it with structured discipline.

Maybe you are not.

So here is another idea to generate some revenue for you. I know some of you will jump on it…and some will blow it off, That’s Ok. All I can do is bring it to you.

  1. An indoor picnic. It is really a company party and the strategy is to play down the company picnic by saying, “Gee its fun, but here’s all the things that can happen…and none of them are good!”
    1. It can get rained out
    2. Ol’ Charlie can break his ankle playing softball or pull a muscle and somebody will have to take him to the hospital
    3. Someone will be assigned to cooking and serving food, unless the boss hires someone to do it; doubtful if it’s a small company
    4. Mosquito bites and other insect bites (bees, wasps, etc.) can cause unwanted reactions
    5. Too much beer in the sun makes people do funny things and the danger of heat strokes is all too real
  2. But if they’re bowling
    1. No rain outs
    2. Always air-conditioned comfort; no heat strokes here.
    3. Food is always hot and served by someone not in the company
    4. Special game (baker format) can be played that gets everyone involved in bowling on a team for one game
    5. Trained bartenders know when enough is enough
    6. Charlie isn’t going to break his ankle going for a pop fly and putting his foot in a hole
    7. Ain’t no mosquitoes, wasps or bees in here!!
    8. Everybody can bowl and no need to bring bats, balls, gloves, catchers’ mitts, bases, plates or coolers with beverages
  3. Here’s how to do it
    1. Send out an oversize postcard 5” x 8” with a great headline and a call to action, listing benefits of bowling indoors vs picnics.
    2. Follow up phone calls (invite decision maker into center to sample your picnic food).
      1. Remember presentation is 80% of the food experience.
      2. Smell, see and taste!
    3. Close ratio should be 75% if decision maker comes in
    4. Be provocative on Facebook and email.
      1. Explain the experience of an indoor picnic
      2. Here’s one graphic you could use: It’s a picture of Ol Charlie with his foot wrapped in an Ace bandage up on a chair with a caption: I shoulda listened to the folks at the bowling alley and had an indoor picnic. Next year it’ll be different.”

SO HERE’ S THE DEAL. You all know I do the marketing for BVL. If you want to kick some butt on this program, please call me to schedule an appointment for an hour or so for a tutorial on this program. I’ll charge you $97 and I’ll give every penny of it to BVL to support Dave Kellerman’s fundraising “March on the 2190 mile Appalachian TRAIL”, STARTING April 3rd. For more information, click here

You get some professional marketing coaching, a tax deduction and a chance to support bowling’s own and oldest charity that has been helping our brave Vets since 1942. BVL provides recreational and occupational therapy programs to help our courageous men and women make it back home to their family and loved ones.

And today, with the need to alleviate the ravages of PTSD, the struggle is heartbreaking and the challenge is greater than ever.

I’ll be waiting for your call. 516. 359. 4874 or email me:

About Fred Kaplowitz
Marketing is in my DNA. I love to solve problems and meet challenges head on and I have successfully produced results for hundreds of clients. I love what I do and love helping to make my clients more successful and happier. I am a husband and father, consultant, a coach, a teacher, a motivator, a copy- writer, and a speaker. I look forward to working with anyone searching for a proven methodology out of mediocrity. May I assist you in taking your business to the next level. Please call me now @ 516 359 4874 to review your business goals and strategies.

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