Every Picture Tells A Story

Will I see you at Bowl Expo this year?

Maybe we will see each other at the cocktail party on Monday night?  Or at the awe inspiring FREE BVL Breakfast on Thursday morning which I am personally inviting you to attend. Or perhaps just walking from seminar to seminar?

Lots of time at the show is spent talking with old friends, meeting new friends, telling and listening to stories or learning some tidbit or two of information you can take back home with you and implement to create more business.

The Real Important Thing You Can Take Back to Your Customers Is Your Story of Bowl Expo.

Did something funny or upsetting happen to you while you were on your way to Las Vegas or at Bowl Expo or coming home from Las Vegas. (Don’t forget stories about your seatmate on the plane. Sometimes those are the best!) 

Maybe you can even tell your audience that you learned about some new fun programs that you might be introducing to them this fall.

Sharing stories with customers; stories that are personal help you to connect with them in ways that a mere Facebook post could never do. It’s much more powerful and reaches into the reality of your relationship with your customers.

Be on the lookout next week for the experiences you have, the things people say to you, the travel adventures that make you laugh or cry and the new things you learned.

Then on the way home take a few of these items and create a story; a story you might tell your relatives and friends at the next outdoor barbeque you will attend.

And when you are done writing it, re-read it a few times, polish it up and send it to your email list.

Be sure to ask, “What kind of travel experiences have you had that you would like to share. The story we think our readers would like the most will be our winner and the writer will get a $25 bowling gift certificate, valid for $25 in open play bowling.  (Or some other reward you decide upon).

But be sure to publish all the responses you get!

Before I finish this blog, I want to ask a question you might be asking. “Fred, why do I have to do this?  What’s the big deal?”

Answer: You all know how much I have been preaching and teaching about telling stories, about doing business with people we trust and how important it is to make connections with customers on a more personal level.  Well, this exercise achieves all three of the aforementioned.

P.S.  Be sure to stop by the Kids Bowl Free booth or the BVL booth. I’m bound to be at one or the other. I would love to see you and chat.

About Fred Kaplowitz
Marketing is in my DNA. I love to solve problems and meet challenges head on and I have successfully produced results for hundreds of clients. I love what I do and love helping to make my clients more successful and happier. I am a husband and father, consultant, a coach, a teacher, a motivator, a copy- writer, and a speaker. I look forward to working with anyone searching for a proven methodology out of mediocrity. May I assist you in taking your business to the next level. Please call me now @ 516 359 4874 to review your business goals and strategies.

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