Promises. Promises. Promises.

Everyday customers come into our bowling center or FEC expecting something; whether it is a good time, fun with the family, an escape from the ordinary or just to do something different. 

But make no mistake, they are expecting something and after looking at your website, email or Facebook post they have formulated a proposition in their mind. 

The proposition they assume you made specifically to them is “A promise.” A promise to fill their expectations.

As marketers we preach product differentiation; the art of making your product or service different than your competition.

How have you done that? 

Long winded mission statements? Using the word “unique” and “special” a lot? Or just showing more happy laughing people on your web site?

The answer lies in the fact that what you promise your customer must be what you believe they expect. 

If it’s merely “a good time,” then get your shovel out and dig until you find out what that means in their language. In fact, when you do find it out, write down six things about this customer, completely unrelated to bowling centers or FECs. 

In this way, you will get to know them in a more humanistic way and in a way that helps you communicate to his/her emotional core which always gets you on the path to “good marketing.”

You don’t need a big marketing budget for this. And you certainly don’t need to follow the other centers in what they do.

Seek your own path and ye shall find.

About Fred Kaplowitz
Marketing is in my DNA. I love to solve problems and meet challenges head on and I have successfully produced results for hundreds of clients. I love what I do and love helping to make my clients more successful and happier. I am a husband and father, consultant, a coach, a teacher, a motivator, a copy- writer, and a speaker. I look forward to working with anyone searching for a proven methodology out of mediocrity. May I assist you in taking your business to the next level. Please call me now @ 516 359 4874 to review your business goals and strategies.

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