I Get A Phone Call

Sometimes, whether it’s very late at night or in the wee small hours,  while I am writing a proposal, an article, a strategic plan; a tactical map or just finishing an article or fine tuning some content for a client or developing new pricing strategy or doing a myriad of other tasks I am into, I find myself dreaming that just like that the phone would ring and someone would say, “Fred I have been looking for someone like you and I think you may be the person for this project.”

All of a sudden I would get an adrenaline rush and immediately start thinking about how I can get as much information as I can to be able to make sure I AM the right person for the “job.”

I anticipate needing to find the right words and the right price that is fair, based on my estimation of the scope of the project, to make them pick me instead of the other options they might be considering. MY mind floods with questions. I’ve learned that much.

Ask questions first about their business, what their goals are and how soon they want to implement the project Give answers later.

But over the course of my career, I have learned that I can’t convince everyone. In fact, I don’t want to convince everyone. 

And neither should you.

Because, candidly they may not be the kind of client I want or I may not be the kind of consultant, coach, writer or speaker they want. 

Simply said, at best, it’s not a good fit – for either of us

Just imagine how much better your business and your story would be if you weren’t aiming to convince everyone.

Instead try to become the one for the people you really want to matter to. The people that want to buy your offer and know that you’re the right fit!

They’re the people who will appreciate you and become loyal customers.

Just sayin.’

About Fred Kaplowitz
Marketing is in my DNA. I love to solve problems and meet challenges head on and I have successfully produced results for hundreds of clients. I love what I do and love helping to make my clients more successful and happier. I am a husband and father, consultant, a coach, a teacher, a motivator, a copy- writer, and a speaker. I look forward to working with anyone searching for a proven methodology out of mediocrity. May I assist you in taking your business to the next level. Please call me now @ 516 359 4874 to review your business goals and strategies.

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