No surprise to this. What we are experiencing is a worldwide pandemic, but at the same time that it is worldwide, it is our local area, within 5 to 7 miles of our bowling center, that most concerns us and for all of us who are proprietors that is basically our world.
I hope you all received Frank DeSocio’s, the Executive Director of BPAA, excellent communication to BPAA members and suggestions on how to manage the coronavirus situation in your market.
If you haven’t seen it yet, please go to the BPAA website bpaa.com and check it out. I would strongly recommend that you get this type of information out to your customers ASAP.
In addition to this message, as hard as it may be, try to get back to business as usual and work on your summer leagues.
Some suggestions for a summer strategy:
Goal # 1. Strong effort to get last year’s bowlers to return and create an incentive to expand the existing leagues.
- For example, if it is a competitive league, you could offer the last week free if the league adds x# of teams.
You could offer your employees a bounty of $50 for every team added to the league (these are NEW bowlers who have not bowled in your center ever or who have not bowled since August of 2018.
- You could offer your employees a bounty of $50 for every team added to the league (these are NEW bowlers who have not bowled in your center ever or who have not bowled since August of 2018.
Goal # 2. Work to develop 7 to 9 week leagues with the 1st week being guaranteed. If the customer doesn’t enjoy it, you will give him back his money. WHY DO THIS?
- It moves the customer off the fence into a decision making mode “YOU have nothing to lose MR/MS Prospect.”
- You might get some people who will stay and thus you will pick up more lineage, even though this is a 6 week or 8 week program
- The league will be called a program to distinguish it from a “competitive, highly skilled activity.” It will include premiums, prizes and fun each week. Think of it as a social gathering with bowling as the center piece.
- Consider fund raising programs such as animal rescue programs, church programs and my all time favorite, a BVL fund raiser program where you can raise money for local veterans.
- Concentrate on communicating the benefits of having fun, being social, getting out of the house, doing something different and being with friends and family members.
Be safe and sending love and prayers to all of you.