What Smart Is Not:
- Smart is no longer remembering what we did in the past; it’s not worth much because the world is changing too fast.
- Smart is no longer having a bunch of data. Everybody has that or should.
- Smart is no longer just opening the doors and letting people come in, even though bowling is booming like it hasn’t in the recent past.
- Knowing what to do with the data and having well thought our plans, written down far enough in advance, to be as targeted as possible to the segment most likely to buy, not demographically necessarily but by variables such as how much they spent in the past, when they came in, how frequently they came in or when they came in to bowl.
- Having a clear set of goals, both short-term and long-term. Do you really want to take out those eight lanes? Yes, and maybe no. Make sure your decision is based on market research of both the customers and competition in the area…not just because it sounds good.
- Having empathy for others, both employees and customers.
- Good taste in décor, food, dress, and all the elements that make up the bowling product you offer your customer. Because having good taste build and reinforces your brand.
The Good News Is That Smart Is a Choice, and Smart Is a Skill.