Articles by Fred Kaplowitz

As January winds its way towards its final 10 days, yesterday, I watched with great excitement, the inauguration of a new United States President; our 46th President in this great country’s history. With this inauguration comes not only immense challenges, but also continuing challenges for our industry…which got me to thinking…

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A Dream For The Weekend

As we head into another Martin Luther King Weekend, I feel like it is overshadowed by the machinations of our government on the federal level, state level and local level. Not to mention Covid 19 cases, vaccine distribution and implementation, kids still at home going to school, parents still at…

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Is Email Marketing Dead?

I have been in a lot of discussions with clients asking me about which social media outlet is best and how can they be most effective in using them.While there are at least 100 different outlets out there, I like to stick with the two big guys, Google and Facebook.When…

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Last Minute Shopping

Many basic consumer behaviors had to change in 2020, but it appears one annual tradition has proved exceedingly resilient: last-minute holiday shopping. In fact, as of early December, U.S. shoppers reported they still had 50% of their shopping to do.So, what’s a bowling center operator to do if he has…

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It’s Going To Be A Long Winter

Maybe that’s why I haven’t written my blog as frequently. I know it’s the Covid virus that has me down. Like you I am bombarded with numbers and statistics of people hospitalized; positivity rates; school openings and closings; Congress trying to decide on a bill to help small business guys…

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This Is The Story Of “Everyman”

Instead of my usual marketing blog, I wanted to put on my other hat as Marketing Consultant to BVL and ask you folks for some help. Even during these “pandemic Times” I know that bowling proprietors have hearts of gold and are the most generous people I know. Please read…

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Everything Old Is New Again

Are you struggling to floor new leagues or “frequency programs” as I like to call them?There exists a segment of people, although I can’t tell you how large it is – but I think pretty substantial- as we all know who are interested in one stop shopping; interested, especially in…

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Strange Days Indeed, Mama

OK. We all know the past year has been challenging. But how challenging has it been? According to recent statistics from NIH, 40% of adult Americans are on some kind of anti-anxiety or anti-depressant drug. This is up from 16% back in 2015.To put this number in a clearer perspective,…

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