We know you have not been living under a rock lately, so you know that the possibility of a recession has captured our imagination. Combine the recession fears with higher prices for food, gasoline and housing, and other necessities that pre-existing wages cannot meet. There are economic Ph.D. experts, a…
Articles by Fred Kaplowitz
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We are only about 10 days away from Christmas week, one of the busiest, if not the busiest week of the year. Ya Mon. Ka-Ching!! Between leagues, increased open play, daytime kids, teens, families and parties, your staff could get stretched pretty thin. And this year with fewer employees…
As the holiday season begins to pick up steam, you and your staff, hopefully, will be fielding more questions about company parties, group events, birthday parties and fundraising so here’s my take on selling and how you can close more sales with half the effort. The other day, after my…
It’s no surprise that texting is a valuable tool in your marketing arsenal, but to let you know how important it is I wanted to share some of the statistics I found on line from a site called “Text Line.” You might want to check them out! 1. …
Marie and I have been watching the reruns of the TV show starring Jon Hamm as Don Draper. In the series called “Mad Men” Don Draper a 1960s Ad Man wrapped up in how to persuade the client to buy his idea and thus run the campaign HE designed. He…
I was reading a recent blog by Seth Godin where he talked about “so many things to count” and what is or isn’t important. He continues by saying “Perhaps it makes sense to count things where the counting tells us how to do better next time. And to count things…
The end of July is right around the corner and at BVL, our fiscal year closes July 31st. And we need your help. BVL is bowling’s oldest and own charity having served veterans since 1942 Wouldn’t now be a good time to send any monies that you have collected to…
I have a paperweight on my desk with the inscription, “I’m still learning.” It’s engraved by the author, painter, inventor, writer and genius of many things, Michelangelo. Because of his belief, which I fervently share, I tune into YouTube videos, webinars and podcasts as frequently as I can about marketing,…
Johnny Petraglia (standing) PBA Hall of Fame bowler and Vietnam War Veteran Everybody knows a Vet. They fought for our freedom with courage and valor. Whether he or she is a family member, a friend, a neighbor, or a colleague, won’t you support them? Just go to www.BVL.ORG and find one of…
As the pandemic winds down, many of us may find ourselves back in the same “routine” of flooring bowlers. WE will call, solicit them in center, call dropouts, send emails and other social media platforms to generate NEW bowlers. But really, we will be shooting in the dark, especially if we do not have…