Like many of you, it’s been almost 4 weeks since I have been quarantined at home and almost the same amount of time we closed our bowling center in Ohio.The last few weeks have been taken up with filling out forms for SBA, PPP and disaster relief loans. It’s been…
Articles by Fred Kaplowitz
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These days, the words on everybody’s lips are “coronavirus.” No surprise to this. What we are experiencing is a worldwide pandemic, but at the same time that it is worldwide, it is our local area, within 5 to 7 miles of our bowling center, that most concerns us and for…
As many of you know, not only do I consult to bowling proprietors, but I also am the marketing guy for BVL. So this blog is about marketing and BVL. It’s a good combination for your business. Here’s why.A couple of weeks ago, I visited a sick friend in Florida,…
“Success”, said a bowling proprietor friend of mine, “only means one thing to us and that’s how often our cash register rings and what we have left at the end of the year. If it’s more than last year, we’re successful. If not, we’re not.”I pondered this a while and…
The problem with marketing as told to me by my seatmate on a coast to coast flight was “Oh, you’re in marketing; that’s all smoke and mirrors, anyway isn’t it? You know, what you guys do is get people to buy stuff they don’t need; probably don’t want and you convince them…
As a marketing guy I like to learn from other marketing people especially if I think what they are saying is credible and, more importantly, if they can prove that the results they get are even more credible. Recently, I guess, because I have signed up for many different marketing programs,…
A 60 second super bowl commercial is selling for $10,000,000 dollars and a 30 second spot is $5,600,000. Their entire inventory has been sold and the above mentioned figures are the network’s average sales prices. Does it make sense to spend this kind of money? Two Presidential candidates will, car companies,…
I was looking for a quote, something short and easy to read to start off the New Year. This past year I started a few new ventures. I guess the serial entrepreneur part of my brain got the better of me.I was partially successful on two of them, went into the…
Every year we make resolutions and every year we keep some of them, but too often we break some of them; sometimes it’s those that are most important.Resolutions CAN run the gamut from: getting more exercise, going on a diet, stopping smoking, being more disciplined, starting a business, being kinder,…
At least once a week I go to the local diner and eat breakfast. Sometimes I see the same faces and sometimes I don’t, but I always bring a newspaper so I can read while I am eating. (I still like the feel of a newspaper).The other day I forgot…