About midnight, just before my second round of either sleep or work I check my emails to see what is new. Like you I check to see what I can delete first (guess why the open rates have shrunk to, on average, about 10% to 12%).So late at night I…
Articles by Fred Kaplowitz
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I was working with a client the other day, a relatively new one when an employee piped up and said, “You know Fred, these aren’t NEW programs, I have tried these before and they didn’t work.”Instead of responding to the specifics, I merely said, “You know Will, people are creatures…
A long time ago, maybe in the early 1900s, when NYC was filled with push carts, men and women sold everything from fruits and vegetables to clothes, shoes, dry goods and soaps and much, much more.People bought from the push cart merchants that gave them the best deal. They bought from…
If you do half assed work and put out just an ok product, a few people – who are always looking for the cheapest deal – will get on board and agree saying, “It’s OK, let’s try it but we don’t expect very much. Most won’t even try and say” That’s really…
I was working with a couple of centers this past week. One a newer client, and another one, a client I have served for several years.The newer manager was excited about working with us as were we in working with him and his center. For the last several meetings he…
Ronald M. Popeil is an American inventor and marketing personality, best known for his direct response marketing company Ronco. He is well known for his appearances in infomercials for the Showtime Rotisserie and the coined phrase: “Set it, and forget it!”Reminds me of some bowling proprietors who set their open play and league…
Hundreds of Barnes & Noble bookstores have closed since 1997. In the last five years, the chain has lost a billion dollars (or more) in market value.Last weekend I went into a Barnes & Noble bookstore with my two granddaughters to get them some books. I was surprised at the…
This past Saturday Marie and I flew to Boston to be with our grandson for his 10th birthday. Somehow we decided that it would be a good idea to take an early morning flight (530 am) and fly back on a 1030 pm flight the same day. After all it…
I try to get this blog out about once a week and provide insights about bowling, management, marketing, social media, service, hiring and training and other subjects relevant to your business.But there are some things that happen in proprietor land that I just don’t understand.Here’s one recent example. I don’t…
Isn’t that the words you want to hear from your customers as they exit your facility?”Or“That was awesome, let’s go back”Or“I loved it. What a great place for Jimmy’s upcoming birthday party.”Or“Henry, let’s have our company party here. I think we would all have fun.”Or“This is better than last night’s…