It has been two years since the last Bowl Expo and within days it will be here. WE hope you are going and hope to see you there.We are, I am sure, all grateful for the opportunity to see our old friends, meet new friends and learn new strategies to…
Articles by Fred Kaplowitz
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I’ve spoken with many proprietors in the last month, in my capacity as BVL’s marketing consultant and, for the most part, they are extremely happy that the pandemic, its ensuing regulations, and requirements have let them get back to the center and conduct business…as usual.Unfortunately, some of them haven’t taken…
Is your open play up since the beginning of the year? How about March and April compared to 2019?Proprietors I have spoken with have indicated that open play, compared to the same months in 2019, is up as much as 30% to 45% even with only having 50% of the…
I know that most of you have run bad bowler leagues or have a ball leagues or adult youth leagues as well as other kinds of affinity leagues.So, when summer comes and you are looking for a revenue kick, besides rain, why not run a Bad Bowlers Tournament or Have…
I just finished a book “Last Bus for Wisdom” by Ivan Doig. I rarely read fiction, but the name of the book got me. The story is set in Wisdom, a town in Montana in the late 40’s and it is about a 12-year-old boy whose grandmother sends him off to be with his…
Marie and I spent the last few days celebrating Passover with my daughter, her husband and of course the two cutest grand children in the world. It was the first time we saw them since February of 2020.I am scheduled for my second Covid shot very soon, and as we…
When the weather was warmer, I was happy to sit outside at the local Starbucks, work on my computer, occasionally meet new people and, behind my mask, chat them up. Trouble was I never liked Starbucks coffee or their different kinds of coffees.Besides I found something inherently “off” when I…
This will probably be one of the shortest blogs I have written in a long time, but one of the most important. All of my 1400 readers know my passion for BVL and how important it is to me. No doubt I have spoken to many of you asking for…
It has been a year since I saw my son, his wife and two grandchildren in Boston. It has been more than six months since I saw my daughter, her husband and two grandchildren. They popped in for an hour or so on their way to Bethany Beach for a…
I never claim to be a techno-guru. I know enough to know what to do to reach and communicate with my target audience effectively and efficiently, but as far as setting up funnels, squeeze pages, metadata and lots of other back of the house stuff, I hire people who have…