Articles by Fred Kaplowitz

Is Email Marketing Dead?

I have been in a lot of discussions with clients asking me about which social media outlet is best and how can they be most effective in using them.While there are at least 100 different outlets out there, I like to stick with the two big guys, Google and Facebook.When…

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Last Minute Shopping

Many basic consumer behaviors had to change in 2020, but it appears one annual tradition has proved exceedingly resilient: last-minute holiday shopping. In fact, as of early December, U.S. shoppers reported they still had 50% of their shopping to do.So, what’s a bowling center operator to do if he has…

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It’s Going To Be A Long Winter

Maybe that’s why I haven’t written my blog as frequently. I know it’s the Covid virus that has me down. Like you I am bombarded with numbers and statistics of people hospitalized; positivity rates; school openings and closings; Congress trying to decide on a bill to help small business guys…

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This Is The Story Of “Everyman”

Instead of my usual marketing blog, I wanted to put on my other hat as Marketing Consultant to BVL and ask you folks for some help. Even during these “pandemic Times” I know that bowling proprietors have hearts of gold and are the most generous people I know. Please read…

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Everything Old Is New Again

Are you struggling to floor new leagues or “frequency programs” as I like to call them?There exists a segment of people, although I can’t tell you how large it is – but I think pretty substantial- as we all know who are interested in one stop shopping; interested, especially in…

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Strange Days Indeed, Mama

OK. We all know the past year has been challenging. But how challenging has it been? According to recent statistics from NIH, 40% of adult Americans are on some kind of anti-anxiety or anti-depressant drug. This is up from 16% back in 2015.To put this number in a clearer perspective,…

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Christmas Is Just A Few Clicks Away

“OK”, you are saying, “Fred, you have really lost it. You want me to start thinking about Christmas? In my bowling center? You are kidding, right? I will be lucky if I get two parties; on the lanes; in masks!Not so fast there, Bunkie. A recent article in the Sunday NY Times…

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Success

Hello, I thought I would resend this blog I put out just before Covid 19 hit. Little did I know that success would be measured a bit differently today than back in early March?  Or will it really? Yet, as a proprietor, I know that success has been just paying…

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