Most of the Northeast section of the country got socked with a good old fashioned snow storm today and yesterday.Snowfalls of up to 28” in New Jersey and 3 to 4” in more southern states down to VA have been reported along with the regular pictures of kids sleigh riding,…
Articles by Fred Kaplowitz
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As January winds its way towards its final 10 days, yesterday, I watched with great excitement, the inauguration of a new United States President; our 46th President in this great country’s history. With this inauguration comes not only immense challenges, but also continuing challenges for our industry…which got me to thinking…
As we head into another Martin Luther King Weekend, I feel like it is overshadowed by the machinations of our government on the federal level, state level and local level. Not to mention Covid 19 cases, vaccine distribution and implementation, kids still at home going to school, parents still at…
The US Commercial Real Estate market is valued at $2.5 trillion dollars. Do you think post Covid it will be the same -back to normal – the way it used to be?Nope, neither do I. Even before Covid struck its nasty hand into our world, companies like Microsoft, Google and many…
I have been in a lot of discussions with clients asking me about which social media outlet is best and how can they be most effective in using them.While there are at least 100 different outlets out there, I like to stick with the two big guys, Google and Facebook.When…
Many basic consumer behaviors had to change in 2020, but it appears one annual tradition has proved exceedingly resilient: last-minute holiday shopping. In fact, as of early December, U.S. shoppers reported they still had 50% of their shopping to do.So, what’s a bowling center operator to do if he has…
Maybe that’s why I haven’t written my blog as frequently. I know it’s the Covid virus that has me down. Like you I am bombarded with numbers and statistics of people hospitalized; positivity rates; school openings and closings; Congress trying to decide on a bill to help small business guys…
Instead of my usual marketing blog, I wanted to put on my other hat as Marketing Consultant to BVL and ask you folks for some help. Even during these “pandemic Times” I know that bowling proprietors have hearts of gold and are the most generous people I know. Please read…
Like many of you, I work every day. Somedays its 10 hours. Some days its 8 hours. But I work every day. Some weekends I slack off to about 5 hours a day. I do it because I like it, I do it because its who I am, but lately,…
Are you struggling to floor new leagues or “frequency programs” as I like to call them?There exists a segment of people, although I can’t tell you how large it is – but I think pretty substantial- as we all know who are interested in one stop shopping; interested, especially in…