Articles by Fred Kaplowitz

When the weather was warmer, I was happy to sit outside at the local Starbucks, work on my computer, occasionally meet new people and, behind my mask, chat them up. Trouble was I never liked Starbucks coffee or their different kinds of coffees.Besides I found something inherently “off” when I…

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March Into Summer With BVL

This will probably be one of the shortest blogs I have written in a long time, but one of the most important. All of my 1400 readers know my passion for BVL and how important it is to me. No doubt I have spoken to many of you asking for…

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2020 – An Interrupted Life

It has been a year since I saw my son, his wife and two grandchildren in Boston. It has been more than six months since I saw my daughter, her husband and two grandchildren. They popped in for an hour or so on their way to Bethany Beach for a…

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I never claim to be a techno-guru. I know enough to know what to do to reach and communicate with my target audience effectively and efficiently, but as far as setting up funnels, squeeze pages, metadata and lots of other back of the house stuff, I hire people who have…

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Did You Miss a Snow Bowl Opportunity?

Most of the Northeast section of the country got socked with a good old fashioned snow storm today and yesterday.Snowfalls of up to 28” in New Jersey and 3 to 4” in more southern states down to VA have been reported along with the regular pictures of kids sleigh riding,…

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As January winds its way towards its final 10 days, yesterday, I watched with great excitement, the inauguration of a new United States President; our 46th President in this great country’s history. With this inauguration comes not only immense challenges, but also continuing challenges for our industry…which got me to thinking…

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A Dream For The Weekend

As we head into another Martin Luther King Weekend, I feel like it is overshadowed by the machinations of our government on the federal level, state level and local level. Not to mention Covid 19 cases, vaccine distribution and implementation, kids still at home going to school, parents still at…

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Is Email Marketing Dead?

I have been in a lot of discussions with clients asking me about which social media outlet is best and how can they be most effective in using them.While there are at least 100 different outlets out there, I like to stick with the two big guys, Google and Facebook.When…

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Last Minute Shopping

Many basic consumer behaviors had to change in 2020, but it appears one annual tradition has proved exceedingly resilient: last-minute holiday shopping. In fact, as of early December, U.S. shoppers reported they still had 50% of their shopping to do.So, what’s a bowling center operator to do if he has…

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