We are going back, albeit slowly, to the things that make us feel “normal.” In some states, not in all states, but some, haircuts, restaurants, outdoor dining, bars, local retail shopping, some movie theatres, gyms, and bowling centers are starting to open.And when customers come back, what do they most…
Articles by Fred Kaplowitz
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I spent a fair amount of time reading these past few months, business books, marketing books and historical works; the latter being one of my favorite categories. One of the last books I finished was about the building of the Brooklyn Bridge and back in 1883 when it was finished…
It is now 7 weeks since the stay at home orders have been issued in our state and it appears that pretty soon we will be allowed to be open which will be great, but how we open will be crucial. One thing for sure, it won’t ever be like…
Like many of you, it’s been almost 4 weeks since I have been quarantined at home and almost the same amount of time we closed our bowling center in Ohio.The last few weeks have been taken up with filling out forms for SBA, PPP and disaster relief loans. It’s been…
These days, the words on everybody’s lips are “coronavirus.” No surprise to this. What we are experiencing is a worldwide pandemic, but at the same time that it is worldwide, it is our local area, within 5 to 7 miles of our bowling center, that most concerns us and for…
As many of you know, not only do I consult to bowling proprietors, but I also am the marketing guy for BVL. So this blog is about marketing and BVL. It’s a good combination for your business. Here’s why.A couple of weeks ago, I visited a sick friend in Florida,…
“Success”, said a bowling proprietor friend of mine, “only means one thing to us and that’s how often our cash register rings and what we have left at the end of the year. If it’s more than last year, we’re successful. If not, we’re not.”I pondered this a while and…
The problem with marketing as told to me by my seatmate on a coast to coast flight was “Oh, you’re in marketing; that’s all smoke and mirrors, anyway isn’t it? You know, what you guys do is get people to buy stuff they don’t need; probably don’t want and you convince them…
As a marketing guy I like to learn from other marketing people especially if I think what they are saying is credible and, more importantly, if they can prove that the results they get are even more credible. Recently, I guess, because I have signed up for many different marketing programs,…
A 60 second super bowl commercial is selling for $10,000,000 dollars and a 30 second spot is $5,600,000. Their entire inventory has been sold and the above mentioned figures are the network’s average sales prices. Does it make sense to spend this kind of money? Two Presidential candidates will, car companies,…