Articles by Fred Kaplowitz

Get to the heart of it A long time ago it was common knowledge that any market has its leaders, followers and laggards. In most entertainment marketing, we specifically look for a “hot” promotion and then sell the heck out of it. The people who initially “buy” the promotion are…

Alice Cooper said it best…. “School’s out forever, School’s out for summer School’s out with fever, School’s out completely.” Remember that feeling? Getting out and all that you have looked forward to, since that deep and dark December, was coming true; getting outside in a full run; your smile in…