Baseball, apple pie and Chevrolet. Signs of a less complicated time. In many towns and cities across the country, fireworks will go off, parades will take place and many a hot dog and hamburger will be eaten. Children will squeal with joy and parents will laugh, drink beer or other…
Articles by Fred Kaplowitz
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Every now and then I watch and listen in awe as people tell me they will “try” to get their tasks done; they will “try” to meet the deadline; or they will “try” to be at my party or meet me for dinner? What is this “try”? Have you ever…
Alice Cooper said it best…. “School’s out forever, School’s out for summer School’s out with fever, School’s out completely.”Remember that feeling? Getting out and all that you have looked forward to, since that deep and dark December, was coming true; getting outside in a full run; your smile in a…
Alice Cooper said it best…. “School’s out forever, School’s out for summer School’s out with fever, School’s out completely.” Remember that feeling? Getting out and all that you have looked forward to, since that deep and dark December, was coming true; getting outside in a full run; your smile in…
Get to the heart of it A long time ago it was common knowledge that any market has its leaders, followers and laggards. In most entertainment marketing, we specifically look for a “hot” promotion and then sell the heck out of it. The people who initially “buy” the promotion are…
Alice Cooper said it best…. “School’s out forever, School’s out for summer School’s out with fever, School’s out completely.” Remember that feeling? Getting out and all that you have looked forward to, since that deep and dark December, was coming true; getting outside in a full run; your smile in…