Blog

THE TOP TEN REASONS PEOPLE BUY

I have been watching my emails more closely in the last month and, as always, contact my clients and ask them, “Hey, what’s going on?”  The answer seems to fall into two areas. One. Revenue has slipped since July and is not as good as in 2022. Two, Revenue was…

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Little Pockets

Little pockets of softness are showing up on the West Coast; since July, open play has slowed not dramatically but noticeably. Now, moving slowly eastward like a lumbering freight train, not too fast, but moving. Why is this happening? People are starting to run out of discretionary money. Sure, they…

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For many of you, you’re probably up to your eyeballs trying to floor your fall leagues and getting ready for short-season ones to floor in October. And here I want to talk with you about corporate parties, and after talking to a few of my proprietor friends, when I brought…

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How To Make A Reverse Sales Call

I have been calling bowling proprietors who have conducted BVL fundraisers this past year to determine if they have sent in their monies. Some have, some haven’t, but some don’t answer the calls or instruct the desk person to do a deep screening of the person asking for them. Or…

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What Are We Doing?

  “Our Thursday night special isn’t catching on. How do we promote it better?” That’s the wrong marketing question to ask. The right question to ask is: “We want to change Thursday night’s business; how do we find the right story to tell to the right market so they can…

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What’s with No Problem?

 It used to be when someone said “Thank You” for something you did; the automatic response was “You’re Welcome”. Now the default phrase is “No Problem.”  This phrase seems to imply that the customer’s issue could have been a big problem, but since you solved it, it is now “No…

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Are You Setting the Pace?

I visited a few clients via Zoom this week and noted that one center’s to-do list had not budged since last week, and the proprietor, who is paying me, did not get to his to-do list either. Over the last several weeks, I was a pain in the butt, nudging…

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