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For many of you, you’re probably up to your eyeballs trying to floor your fall leagues and getting ready for short-season ones to floor in October. And here I want to talk with you about corporate parties, and after talking to a few of my proprietor friends, when I brought…

I have been calling bowling proprietors who have conducted BVL fundraisers this past year to determine if they have sent in their monies. Some have, some haven’t, but some don’t answer the calls or instruct the desk person to do a deep screening of the person asking for them. Or…

I have spoken with and consulted with many proprietors who end a meeting with their staff by saying, “Well, I HOPE we’re moving in the right direction.” When I hear these words, I jump up and say, “Hope is not a strategy.” “What is a strategy is what we discussed…

  “Our Thursday night special isn’t catching on. How do we promote it better?” That’s the wrong marketing question to ask. The right question to ask is: “We want to change Thursday night’s business; how do we find the right story to tell to the right market so they can…

 It used to be when someone said “Thank You” for something you did; the automatic response was “You’re Welcome”. Now the default phrase is “No Problem.”  This phrase seems to imply that the customer’s issue could have been a big problem, but since you solved it, it is now “No…

I visited a few clients via Zoom this week and noted that one center’s to-do list had not budged since last week, and the proprietor, who is paying me, did not get to his to-do list either. Over the last several weeks, I was a pain in the butt, nudging…

I celebrated my birthday last weekend with friends I have known for 50 years. Over that time, we spent lots of time going bowling and always had a good time. Because I was the pack leader at the “rally in the alley,” I assumed I always had the most fun….

  If you are like other proprietors, you have spent a fair share of money, (perhaps not recently), getting your brand message out. You email special offers, post special events on Facebook, boost your Facebook posts, and even advertise on Facebook, tweet your center’s point of view, and post videos…

According to one noted marketing guru: “In the last forty years, the amount of promotion has gone up exponentially. At the same time, the success of promoted content, products and services has not increased at all.” Why Do You Think That Is? Is it because we send out too much…

What Smart Is Not: Smart is no longer remembering what we did in the past; it’s not worth much because the world is changing too fast. Smart is no longer having a bunch of data. Everybody has that or should. Smart is no longer just opening the doors and letting…