10 Ways To Tell if You Nailed Your Marketing

1. You have prepared at least a three month plan (three months in advance) that covers all aspects of your marketing from strategy to social media to training to inside and outside sales and are always ahead of the curve.
2. You have a clear understanding of what specific audiences you are marketing to for the next 3 month marketing cycle.
   
3. Each member of your staff understands his/her position and what they need to do. They also understand that bonuses and incentives are based upon achieving center AND individual goals.
4. You have timetables and budgets and meet with key staff people at least twice a month to see if projects are on schedule and to offer assistance and coaching to those team members who have run into obstacles.
5. You are always updating and hiring staff; replacing your C and D players with new and hopefully A and B players.
6. You have a monthly Facebook schedule and email schedule prepared one month in advance of implementation and includes posts and ads.
7. You are actively creating “experience” moments in center and constantly communicating these moments via social media.
8. You are always, always evaluating your programs and asking customers what programs they like and what programs they think they would like to see.
9. You, formally and informally, seek employee input without judgement and listen carefully as to how to improve the delivery of your programs.
10. You constantly seek to upgrade your content and graphics in your communication process.

Are you missing any of these “nails?” 

Call me. I always have more creative and innovative nails (516) 359-4874