Do You Have A Customer Knowledge Strategy?

This past Saturday, I went to the haircut place with my daughter and granddaughter. While my granddaughter was getting a haircut, her Mom, my daughter, was supervising, so all I could do was wait. I picked up a magazine and the first article that caught my eye was a story...

Make a New Plan, Stan

This past weekend was a learning one for me and while it was an informative marketing seminar, it put me back about three days.Since I use weekends to work on projects, emails, follow ups and other assorted items, my happy routine became less happyI usually accomplish allot on Saturdays and...

I was in a 24 lane center in the Midwest last week working with a long term client.Over the years, we had become close and I could almost gauge his moods as soon as I saw him.This time, from the moment he said hello, I knew something was up.George had always taken...

You have prepared at least a three month plan (three months in advance) that covers all aspects of your marketing from strategy to social media to training to inside and outside sales and are always ahead of the curve. You have a clear understanding of what specific audiences you are...

We are two months into the New Year and already, centers are planning for summer marketingWhat is your strategy for summer? Some will look at this question and say, “Fred what do you mean? I am going to floor as many summer league bowlers as possible and then promote my...

I went to visit a friend last week in Manhattan and while walking down the street, I noticed that everyone, and I mean everyone, had their heads in their phones.  Even people walking in groups or couples were talking on the phone and talking to their friends at the same time.Even my...

If you’re a tactical marketer and most of us are, we fall into the trap of asking these questions first What will our customers buy?  (some answers are Pizza, Pins n’ Pepsi, Cosmic Bowling and Quartermania, etc.) How do we get them to buy?  (Send out emails, Facebook posts, colorful flyers, website landing pages, etc.)...

There is the problem right there.Employees today don’t want to be told what to do; they want to be involved in the solutions and they want to express their ideas.  This is good. This is healthy. But you may not think so. You may just want then to follow your lead.  They will,...